Skyfall: Film Poster & Trailer Analysis

How does Skyfall attract an audience?

Director: Sam Mendes

Release Date: 2012

Won 14 awards, including 'Best Cinematography', 'Best Original Song' and 'Best Action Movie'.

Cast:
 - Daniel Craig as James Bond
 - Judi Dench as M
 - Javier Bardem as Raoul Silva
 - Ralph Fiennes as Gareth Mallory

The cast features many huge stars.

The film grossed $1.1 billion worldwide, making it the highest grossing film for Sony Pictures. It is the second highest grossing film of 2012, behind Harry Potter and the Deathly Hallows - Part 2.
It is also the seventh highest grossing film of all time.

Released on October 26th, 2012 in the UK.

Themes:
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Poster:

•  Mainly black/white - creates an retro, classic effect. Conventional of Bond films?
• Main character is large and centred, creating dominance
• Uses a lot of techniques conventional of old bond films - gun barrel, 007 logo, suited character
• Instantly recognizable as a Bond film
• Title is big/bold
• Date of release is in bold and gold, to stand out
• Picture of London in background to indicate possible location
• Union Jack is in colour, showing signifiance
• Gun is in the centre of the poster, also showing significance and emphasising genre
• Actor's/Director's names are small
• Classic effect to it
• No tagline, does it need one?
• Facebook link at the bottom
• Production companies are shown at the bottom
• Bond is shown in a suit - conventional of spy/Bond films

Trailer:

• Production companies are shown at the beginning quickly
• Does not tell the story of the film, instead, small clips are shown to draw in the viewer
• Slow introduction, setting the scene
• 'Country? England. Gun? Shot. Murderer? Provocateur.' - simple, one-liners that stick in the mind of the viewer
• 'Skyfall' makes viewer wonder what is happening and adds mystery
• Huge, epic drumbeat is added
• Different shots of the film are shown in time with the beat
• Lots of action, explosions, gunshots, cars, helicopters, women are shown
• Trailer is trying to pack in as much as possible into the time
• Bond's line at the end 'Some men are trying to kill us - we're gonna' kill them first.'
• The drum beat has a hint of a gunshot sound within it, it's a little distorted
• After the drum stops the title fades in as well as quiet, fast-paced music - this is where Bond says the tagline
• After the tagline the music reaches a climactic speed and volume (loud and fast) while a few more epic shots are shown from the movie. One being Bond jumping from a train
• These final shots last no more than 1/4 of a second, so as to not give away information about the climax of the film
• After these a single '007' is shown in the centre (a symbol that most people would recognise)
• Following that is the extra information (release date, format (IMAX), production company logos etc...)
• A Twitter link is shown (the internet is a very powerful and effective way to advertise and give out information to people)